Not so Naf: How a beloved fashion brand is shaking up the French hotel scene


I am in Provence, at mellow-stoned Crillon le Courageous, gazing out of the window at a jumble of heat terracotta roof tiles. Above them, swallows flit, feeding on the wing, and past them, tidy rows of vines dominate the sweep of land that runs to the foot of Mont Ventoux. The resort, which sits on the centre of the village, is shaped from 9 stone homes, many with gray shutters and branches hanging heavy with aromatic wisteria.

It reopened for the season this summer season below the Maisons Pariente umbrella, the primary of three motels that this new hospitality home will convey to the French market this 12 months. Whereas the title Pariente would possibly, as but, be unfamiliar within the resort world, it’s a legend within the…


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